Danish craftsmanship and a framework for growth

Simplicity, aesthetics and functionality. Under these principles, the family-owned and purpose-driven company, Juliana Group, creates warm and inspiring spaces for gardens in more than 20 countries – spaces where you can grow and recharge!

The Juliana Group is built on four core values: Integrity, care, quality and ambition. This foundation has secured a strong market position and an annual three-digit million turnover.

To be an active player in shaping the commercial agenda and ensure execution across markets, we are looking for a Chief Sales Officer. In this role, you will be responsible for all sales across the Juliana Group (excl. UK) and the customer service set-up.

More specifically, you will have the following areas of responsibility:

• Motivational leadership of the sales and customer service team with 15 employees 
• Analyze market and customer trends and develop and implement market and sales strategy with external retail partners, showrooms and e-commerce in mind 
• Build annual sales budgets and provide sales forecasts including ongoing follow up
• Set assortment and retail prices per market and per customer in collaboration with the marketing team
• Identify and build the future customer service model in collaboration with Customer Service Manager
• Ensure the Juliana Group differs from competition with top of class customer service and a consistent focus on customer and consumer needs 
• Build specific customer plans and meet with key customers across all markets on a regular basis to implement and follow-up on plans
• Support Key Account Managers regarding sales preparations and executions
• Prepare and execute annual meetings with key customers across markets 

You will be based at the head office in Odense, and you can look forward to 45-50 travel days per year to meet with customers and participate in fairs and shows. As part of the Juliana Group leadership team, you will have a strong voice in the commercial agenda – and thereby significant influence on the business development. 

You report directly to CEO, Jesper Vilstrup, who has an inclusive, trustbased and open leadership approach and who is known for his ability to relate to employees.